Modeling Strategy

Creating a winning plan for a campaign, business or non-profit including all facets of message, research (micro-targeting), communications (development and delivery), clergy, opinion maker and public opinion relations and grassroots voter/constituent contact.

Execution/Implementation

Putting a winning plan into action (we can develop and implement a plan to meet specific needs):

-  Training

• Candidates, Individuals, Staff, Organizations

-  Micro-Targeting

• Use our proven techniques to break down the populations in an area by their religious persuasion to better understand the size of different faith groups and their geographic distribution
• Extrapolation and Development of Databases of specific members of faith groups and sub-faith groups within defined geographic regions

-  Message Development

• Framing a Message that Resonates with the Masses

-  Grassroots Direct Contact

• Clergy Relations
• Opinion Maker Relations
• Public Opinion Relations
• Planning and Implementing Field Operations

-  Message Delivery

• Including Earned Media
• Christian Radio
• Denominational Publications
• Email/Text Messaging
• Christian College events
• Christian Recording Artists and Concerts

-  Issue Management and Campaign Development

• Framing our issues to avoid easy attacks and highlight values
• Choosing specific policies that inoculate against attacks and focus on new issues and frameworks that bring people together and highlight a radically different policy agenda with strong resonance in the faith community

-  Pre-Empting and Countering Opposition Attacks

• Inoculating against attacks and taking the fight to them using values language and frameworks and issues that focus on common ground and highlight their hypocrisy

-  Third Party Validation

• Identifying and training clergy and lay leaders to provide support through interviews, Op-eds, letters-to-the-editor, and voter interaction

-  Relationship and Partnership Building Between Business, Non-Profit,    Political, Government and Faith Communities

-  Fundraising Capacity in Niche and Specialty Constituencies and    Communities

Our nation is 25% Evangelical, 25% Catholic, 15% mainline protestant, and 10% African American Protestant. The diversity of our nation includes all religions and beliefs. Political campaigns, business choices, non-profit success, public policy and public opinion on all issues are shaped by faith.

Americans view their world through a prism of faith-based and patriotic values and the team at The Eleison Group has a track-record of proven success in building the relationships, capacity and foundation to connect with constituencies on these core levels.

For initial consultation or questions contact The Eleison Group at info@eleisongroup.com or call 703-807-1839. We look forward to working with you.