"We have people calling every Christian radio station; we want to know about their newsroom, what news services they use, how can we communicate with them. Oftentimes, they'll say we are the first Democrats to ever call," drawls Burns Strider, a Mississippi native who led faith outreach for Hillary Clinton. Strider launched a partnership this summer with Rick Hendrix, a major Christian music promoter, to connect Christian music fans with Democratic candidates. At any given time, listeners to Christian talk and music radio make up about 2.7 percent of all listeners, according to Arbitron.

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